Actor Kim Soo Hyun, who recently requested for termination of his contract with Hongda Bingchuan (恒大氷泉) following the controversy regarding the company’s naming of their water source, will be modelling for the company as was originally planned.
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On June 25, KeyEast released an official statement on the matter: “After meetings between our agency and Hongda Bingchuan following the controversy, we would like to inform you that we have reached a conclusion. The contract between Kim Soo Hyun and Hongda Bingchuan was able to be completed as a result of Kim Soo Hyun’s high level of popularity and Hongda Bingchuan’s positive view of Kim Soo Hyun’s advertisement influence. We recognize that this is a period where we need more exchange and cooperation between KeyEast and Hongda on the basis of trust and understanding between Korea and China. We’ve agreed that the naming of the water source did not have any ulterior political motives, and all we hope for now is that there is no more misunderstanding or speculation on the matter.”
“Accordingly, after careful consideration, rather than taking extreme measures, we decided that it would be right to take responsibility for the promises that were made in good faith,” revealing that they would be following through with the contract.
Closing, KeyEast said, “To those who worry about Korean-Chinese relations and to the fans of Kim Soo Hyun, we apologize and we promise to be more careful with our activities in the future.”
On the other hand, Jun Ji Hyun’s agency is still in discussion with Hongda Bingchuan. The actress’s agency, Culture Depot, said, “From the beginning, we’ve been looking for a smooth solution, and we’re still negotiating with the company. We apologize for causing concern, and when everything has been sorted out, we will be back with an official statement.”
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